client. World Wide Fund for Nature

date. February- April 2017

city. Singapore

about. Illegal wildlife trade is rampant across Asia, and these traders have taken to coding their words in online exchanges to prevent detection. WWF wants to launch an ad campaign encouraging students in Singapore to join the digital wildlife trade monitoring network and train them to detect these code words.

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This is a series of advertisements to encourage digital savvy Singaporean youths to join the digital watch. 

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